Welcome to
The Blog about marketing that builds your business, not just sells it.
Featured
Struggling to get results from your marketing? Discover how clear thinking, positioning and strategy lead to real sales for founders.
No one is waiting for your launch. Here’s why marketing must start before the product, to build demand and recognition before you launch.
Most founders worry they’re repeating themselves too much. In reality, repetition builds recognition, trust and sales. But only when your positioning is clear.
Feeling stuck with your marketing? It’s not you. If posting feels pointless, sales are slow, and you're second-guessing everything this is your sign to hit reset.
I break down exactly how to stop the overwhelm and rebuild your marketing with clarity, purpose, and actual results.
Imagine smarter marketing not more expensive marketing. These are 10 proven methods you should know that can be implemented relatively easily. As part of a strategic approach they can create serious fire power. Let’s take a look….
There are so many ways to do marketing, and for free. Here are some realistic ways to get results, and build your foundations. Trying out low cost marketing and putting thought into the small details will increase your revenue.
Business owners are getting zero results from social media managers claiming they can take care of everything, including management. It’s time the take back control and understand what it really takes to win on social media.
How do I find my most profitable customers? It’s the question I get asked the most. I explain how in this blog! There’s no need for expensive agencies and methods, you can get as close to your customer as possible with only two methods. Read on to find out what they are.
Why does any ambitious business need a brand strategy? In this blog I share the reasons why you can’t afford not to have a brand strategy to win.
If you're an ambitious owner who wants to know how to plan a sell-out launch and achieve outstanding results, this blog is for you.
Here are 5 shifts you can make in your businesses to get closer to your customer and sell more in 2025.
This is a 6-minute marketing psychology course for startups & small businesses to get ahead of the competition. I share evidence based principles that can be implemented across any business today.