Get unstuck and connected to your customers
CLARITY IS THE ULTIMATE SILVER BULLET. IF YOU’RE FEELING STUCK AND NEED DIRECTION GET IN TOUCH TO MOVE FORWARD ON THE RIGHT TRACK……
HOW I CAN HELP
Whether you’re a startup, a growing business or a brand that’s going places, if you don’t deeply understand your customers and know what makes them tick…..you’re stuck screwed.
You could be spending hours on research, constantly trying to figure out what to do next and what to post, OR you could get in touch and skip all that trial and error.
You’ll get clear direction, a tailored, actionable digital marketing strategy and the resources and tools you need to move forward with confidence.
WE CAN DISCUSS….
Identify your most profitable customers. No more wasting time on the wrong customers. I show you how to zone in on the best audience(s) and how to get them to buy from you. Once you know this, everything becomes easier.
Give your customers a reason to buy from you. A brand with personality, human values and a voice connects and tells them who you are and why they should care about you.
Know your content persona. Understand your customer journey. This is how people learn about you, choose you and become your loyal fans. The strategy explains how, where and when to show up, along with the messaging and content to create.
MENTORING AND ACCOUNTABILITY COACHING
Execute and create success, and drive growth from inside your business. Implement your strategy with mentoring and accountability support. I’ll hold your vision for you, and keep you accountable with supportive follow-through, regular check-ins, and mentoring.
GET IN TOUCH
Stop the endless cycle of aimlessly creating content without a strategy.
When you find your best and most profitable customers, with messaging and content they connect to, you’ll hit the jackpot.
We develop the points below:
Who your best and most profitable audience is, and who they want to become - identity-led profiling
What values your brand shares with your audience
How your brand makes your audience feel and react
How you frame your content and in what way you deliver it so people want to engage with you ( your content persona)
What questions your brand answers when your audience decides to buy from you (customer journey funnel)
What your relatable/polarising belief is that makes you a great choice for your audience (top of funnel)
What questions you need to answer to build trust with your audience (middle of funnel)
What questions you need to answer so your audience will buy now (bottom of funnel)
AND SO MUCH MORE…..
Strategies
01
Audience + Brand strategy + Social media toolkit
Audience profiling, identity and transformation
Brand personality, values and essence
Mission and vision
Story and voice
Social media toolbox
The Ideal starter strategy :for small brands and businesses focussing on social media content
£3,000 +
Min 30 page document
1 strategy call
1 presentation call
1 next steps call
02
Audience+ Brand strategy + Customer journey funnel + Content strategy + Action plan
Audience profiling, identity and transformation
Brand personality, values and essence
Mission and vision
Story and voice
Customer journey marketing funnel
Content strategy
The full strategy + action plan : for ambitious brands and businesses who want an entire customer journey funnel plan
£6,000 +
Min 60 page document
1 strategy call
2 presentation calls
1 next steps call
Launch strategies
01
Power launch strategy package
16 week launch action plan and checklist
Audience strategy
Brand strategy
Customer journey funnel
Social media toolkit
Ideal starter strategy :for small brands and businesses focussing on social media content
£3,000
Min 30 page document
1 strategy call
1 presentation call
1 next steps call
02
Power launch strategy package + Action plan
16 week launch action plan and checklist
Audience strategy
Brand strategy
Customer journey funnel
Social media toolkit
Content strategy
Action plan
The full strategy + action plan : for ambitious brands and businesses who want an entire customer journey funnel plan
£6,000
Min 60 page document
1 strategy call
2 presentation calls
1 next steps call
01
Email marketing strategy add on
Flows and templates
Campaigns
From £550
The process
Complete the enquiry form
I’ll contact you to complete onboarding and book your first strategy session. If it looks like we’re not a match however, I’ll recommend alternative options for you.
1st Strategy Session (90-120 minutes): Our first session. I will share any prep work in advance.
I draft your strategy within 10 working days
1st Presentation Call (2 hours): You review the strategy and give feedback during the call or/and by email within one week
Action Plans: I work to prepare your action plan within 10 working days (if this is the package you selected) and complete any amends.
2nd Presentation Call (90 - 120 minutes): We review the strategy and action plan together, learning as you go.
Next steps Call (20 minutes): We reconnect to ensure you’re supported in reaching your goals and implementing your strategy. If you need ongoing support and mentoring to execute your strategy and action plan we can begin this service immediately. (Mentor & Accountability coaching)
FAQ’s
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My approach is rooted in psychology and the science around why people buy. More specifically behavioural economics. I provide you with a framework and strategies that clarify who you sell to (your audience) what will resonate with them and how to communicate with them. This is all smartly integrated into a digital marketing strategy that you can implement to achieve results.
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The approach and framework of a Startup & Small digital strategy is applicable to any industry, product or service. This is about engaging people, getting inside the heads of customers and clients to build authentic connections, not follow trends. Every business is different; therefore every strategy is tailored to the specific needs and phase of that business.
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Each contract is for the time it takes to create a strategy based on the package chosen. On average 25 – 30 days. Each strategy package outlines the time taken to complete; these details are also included in the terms of contract. The mentor and accountability coach service is for a minimum of 3 months.
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The audience and brand strategy package is the minimum you need to launch and grow as a brand. Delving into who your audience is and understanding them will save you time and money and prevent you from aimlessly hoping that something sticks into the future. By knowing what your brand stands for you can have a voice and communicate a clear point of difference. The full strategy and action plan guides you on content and execution at a more sophisticated level, and brings to life a full strategy that you can expect excellent results from if executed as recommended.
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Results will vary by brand and business, as well as strategy chosen. Clients have reported that they have improved confidence and clarity. They have also had increased engagement and sales, increased visibility and number of new and retained customers.
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Using the information and data you provide alongside any further research, customer/client calls, review mining etc I will leverage this information to create the audience profile(s) for your brand.
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Feedback is welcomed and essential to getting your strategy right for your business. I encourage and accept feedback, seeing it as a tool to improve and ensure you are satisfied with what is created. I strive to ensure there is a healthy balance of challenge from my side alongside any feedback from you. I will always have the best interests of your brand in mind.