The most actionable marketing strategy that gets results without the guesswork.

Totally customised to your business. No matter what stage you’re at.

This isn’t another cookie-cutter generic template or toolkit.  It’s the insider knowledge. 20+ years of professional marketing experience and lessons from building a snack brand to help you do the things that work, repeatedly.

Step-by-step, I break it down, show you how to show up and market in a way that makes sense for your business. So it feels good and intuitive to you. It also means it’s completely doable and easy for you to execute.  So you can do better marketing, achieve your impact and get those sales.

Benefit from ….

A professional marketer, with heaps of experience and know-how across multiple categories and industries, truly committed to sharing the marketing that works for busy and big-hearted business owners like you.

Let’s face it, most online marketing gurus, courses and even the experts can give us the ick.

Promising us the world but not showing us any of the ‘how’ or even the boring bits, the less shiny stuff that actually gets us to our goals and makes things really happen.  

Most marketing fails because the strategy or plan doesn’t fit your business. It skipped the foundations and hasn’t been created for you and your unique brand.

There’s good news, though!

A customised Marketing Strategy is still the fastest way to grow consistently!

The Marketing Strategy every business needs to grow….

Top-to-toe personalised to you and your business goals so you can build a brand you’re proud of, and use your marketing to create repeatable sales and big-hearted impact.

From shiny new CEO’s to fully fledged change-makers..

Get behind what your people are thinking and why they buy

Create a brand identity, a character that reflects your values and goals

Make creating content easy and intentional with a strategy tailored to your audience and your life

The best marketing strategies future-proof your business, so you know how to show up across any channel regardless of algorithms, trends or hacks.

So when TikTok, Insta or any platform goes down, you don’t flinch, because your marketing works wherever you need it to.

The Marketing Strategy is for those who…..

Already own a product or service business …

And are ready for a proven strategy to create repeatable sales

Are launching a new product or service….…

But no idea where to start with creating awareness and sales

Have already tried DIYing it with ads, agencies, freelancers…

But still haven’t moved the needle

Your Marketing Strategy using MAP

Mindset.

Audience & Message.

Path to Purchase.

STEP 1

Mindful planning & goals: check your business case, your goals and intentions. You got this.

STEP 2

Define your audience. Uncover their triggers, real reasons people will buy from you and everything about them.

STEP 3

Confirm your unique positioning and voice, and develop your brand’s character and identity

STEP 4

Craft your core messaging, words and language. Develop a Messaging House.

STEP 5

Map out your customer’s journey and choose the right channels and platforms to reach them

STEP 6

Use my proven funnel framework to create a content strategy and make consistent and repeatable sales easy.

Yes! I want a strategy

 

In 3 weeks, you could have a marketing strategy that creates consistent sales and brings your positive impact and brand to life.

Week 1

We validate the market need. We define your goals, intentions, what success looks like for you, your winning stance and your brand’s unique position and core identity.

We bring to life a brand and audience strategy that’s usually confined to big-budget names.

Week 2

We create your memorable one-liner and messaging house. We build your character voice. (and confidence!)

We map out your customers’ journey to identify the channels, platforms and content we need to use to reach them effectively and authentically.

Using a proven funnel framework we define the topics, the content and how you deliver it for each stage of attracting, building trust, and converting to sales, all to fit your life.

Week 3

We create your organic content strategy to consistently attract new people.

It will contain all the ideas, examples and tools you need to get started and create the content that’ll get you noticed and engage your people.

You’ll figure out the formats and styles that feel comfortable to you and best work for your life and business.

It will be easy to navigate and deliver yourself so you can feel in control and in charge of your marketing and your sales.

Use your Marketing Strategy to create sales and impact with the right people, effortlessly.

The Marketing Strategy

£3,000

For those ready to put structure to their marketing so it actually creates sales and big-hearted impact, not overwhelm

For those done with wasted spend on ads, hacks and empty promises

All the foundations, tools and guidance to show up with confidence, to grow and scale, using professional marketing principles and a customised strategy

Everything you need to know and do to create marketing that works. With the added support of a highly experienced professional marketer obsessed with your success

Yes, give it to me yesterday!

Frequently Asked Questions

  • The Marketing Strategy is specifically for those who are:

    Fed up of empty promises, quick fixes and trying to DIY their marketing with little to no results

    About to launch a new product or service and are staring into the void of marketing wondering ‘how do I even get people to notice me’

    Already launched and have seen some results, but now realise they don’t know how to repeat those and scale.

  • It’s hard to find a marketer who doesn’t skip to ads and execution.

    That’s me! I make sure you have the basic foundations in place and know your target audience so well you almost know them like a friend.

    Embedding you in their world, culture, beliefs alongside using a proven framework to create repeatable sales is how you achieve results and impact.  

    I show you how to get in control and do your marketing yourself in a way that fits your life and your business.

     

  • Yes, absolutely! This is as starter-friendly as it gets.

    A marketing strategy is proven to get sales and growth faster than doing a list of tasks and hoping to learn as you go.

    It is carefully customised to your unique business and brand goals so you know clearly how to market and create sales yourself, from the get-go.

  • From a fully researched audience strategy, to a unique brand identity with voice and messaging, to a customer journey map, you get everything a world class brand uses to launch and market successfully.

    You will also get a fully completed funnel framework forming the basis of your content strategy.

    On top of that you get everything you need for the first stage of your content strategy alongside the tools, templates and approach all tailored to your audience and chosen channel(s).

    Do I need experience in marketing or already have social media knowledge?

    No! You don’t need any experience. The Marketing Strategy is structured to make it easy for anyone, no matter what their background to action and implement.  I can teach you how to use social media and start with mastering one platform or channel at a time.

    Quality over quantity remains crucial to get results. You don’t need to master everything on day 1, I walk you through what to prioritise to make sales and become confident in your marketing.

  • I welcome feedback, it’s essential to getting your strategy right for your business.

    I encourage and accept feedback, seeing it as a tool to improve and ensure you are satisfied with what is created.

    I strive to ensure there is a healthy balance of challenge from my side alongside any feedback.

    As an objective 3rd party I will have the best interests of your brand in mind.

  • No! You don’t need any experience.

    The Marketing Strategy is structured to make it easy for anyone, no matter what their background to action and implement.  

    I can teach you how to use social media and start with mastering one platform or channel at a time.

    Quality over quantity remains crucial to get results.

    You don’t need to master everything on day 1, I walk you through what to prioritise to make sales and become confident in your marketing.

     

  • The Marketing Strategy is applicable to any industry, product or service.

    It works for any brand or business at any stage.

    It shows you how to attract and engage the right people, build authentic connections, not following shiny trends or hacks.

    Every business is different; therefore every strategy is tailored to the specific needs and phase of that business.

  • Yes!

    You can choose to pay all at once or split your payments.