The most actionable marketing strategy that helps you grow without the guesswork.
Totally customised to your business. No matter what stage you’re at.
This isn’t another cookie-cutter generic template or toolkit. It’s the insider knowledge. 20+ years of professional marketing experience and lessons from building a snack brand to help you do the things that work, repeatedly. Step-by-step, I show you how to show up and market your business effectively and effortlessly. So you do better marketing, achieve your impact and get the sales.
Benefit from ….
Most online marketing gurus, courses and even the experts can give us the ick.
Promising us the world but not showing us any of the ‘how’ or even the boring bits, the less shiny stuff that actually gets us to our goals and makes things really happen.
Most marketing fails because the strategy or plan doesn’t fit your business. It skipped the foundations and hasn’t been created uniquely for you and your brand.
That’s where Marketing Strategy comes in.
The strategy every business needs to grow….
Top-to-toe personalised to you and your business goals so you can build a brand you’re proud of, and use your marketing to create repeatable sales and impact.
From shiny new CEO’s to fully fledged change-makers..
Get behind what your people are thinking and why they buy
Create a brand identity, a character that reflects your values and goals
Make creating content easy and intentional with a strategy tailored to your audience and your life
The best marketing strategies future-proof your business, so you know how to show up across any channel regardless of algorithms, trends or hacks.
So when TikTok, Insta or any platform goes down, you don’t flinch, because your marketing works wherever you need it to.
The Marketing Strategy is for those who…..
Already own a product or service business …
And are ready for a proven strategy to create repeatable sales
Are launching a new product or service….…
But no idea where to start with creating awareness and sales
Have already tried DIYing it with ads, agencies, freelancers…
But still haven’t moved the needle
The Marketing Strategy framework will:
Define your unique positioning, and develop your brand’s character and identity
Uncover the triggers and real reasons people will buy from you so you can build the right audience online and offline
Map out your customer’s journey and choose the right channels and platforms to reach them
Know what content to create and leverage it with a proven funnel framework to make consistent and repeatable sales easy
In 3 weeks, you could have a marketing strategy that creates sales and brings your positive impact and dream brand to life.
Week 1
We define your winning stance, your brand’s unique position and core identity.
Making you different and unignorable to your tribe. It’s what you stand for, led by your values and aligned to your mission and goals.
We neatly make it into a memorable one-liner and messaging house.
We bring to life a world-class brand and audience strategy that’s usually confined to big-budget names.
Week 2
We map out your customers’ journey to identify the channels, platforms and content we need to use to reach them.
Leveraging your audience strategy and the psychology behind why they buy (that’s their triggers and how they think), we tailor three different types of content.
We use a proven funnel framework to guide which topics and content you will use for each stage of attracting, building trust, and conversion with your customers. Engaging at every step.
Week 3
Using social media and email, we create your organic content strategy to consistently attract new people, convert them and drive repeatable sales.
It will contain all the ideas, examples and tools you need to get started and create the content that’ll get you noticed and engage your people.
We will work together to understand formats and styles that feel comfortable to you and best work for your life, and business.
It will be easy to navigate and deliver yourself so you can finally feel in control and in charge of your marketing and your sales.
Get a professional marketing strategy to create a world-class brand and grow your sales and impact, effortlessly.
The Marketing Strategy
£3,000
For those ready to put structure to their marketing so it actually creates sales, not overwhelm
For those done with wasted spend on ads, hacks and empty promises
All the foundations, tools and guidance to grow and scale, using professional marketing principles and why we buy psychology
Everything you need to know and do to create marketing that works. With the added support of a highly experienced professional marketer obsessed with your success
Frequently Asked Questions
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The Marketing Strategy is specifically for those who are:
Fed up of empty promises, quick fixes and trying to DIY their marketing with little to no results
About to launch a new product or service and are staring into the void of marketing wondering ‘how do I get people to notice me’
Already launched and have seen some results, but now realise they don’t know how to repeat those and scale.
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It’s hard to find a marketer who doesn’t skip to ads and execution.
That’s me! I make sure you have the basic foundations in place and know your target audience so well you almost know them like a friend.
Embedding you in their world, culture, beliefs alongside using a proven framework to create repeatable sales is how you achieve results and impact.
I show you how to get in control and do your marketing yourself in a way that fits your life and your business.
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Yes, absolutely! This is as starter-friendly as it gets.
A marketing strategy is proven to get sales and growth faster than doing a list of tasks and hoping to learn as you go.
It is carefully customised to your unique business and brand goals so you know clearly how to market and create sales yourself, from the get-go.
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From a fully researched audience strategy, to a unique brand identity with voice and messaging, to a customer journey map, you get everything a world class brand uses to launch and market successfully.
You will also get a fully completed funnel framework forming the basis of your content strategy.
On top of that you get everything you need for the first stage of your content strategy alongside the tools, templates and approach all tailored to your audience and chosen channel(s).
Do I need experience in marketing or already have social media knowledge?
No! You don’t need any experience. The Marketing Strategy is structured to make it easy for anyone, no matter what their background to action and implement. I can teach you how to use social media and start with mastering one platform or channel at a time.
Quality over quantity remains crucial to get results. You don’t need to master everything on day 1, I walk you through what to prioritise to make sales and become confident in your marketing.
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I welcome feedback, it’s essential to getting your strategy right for your business.
I encourage and accept feedback, seeing it as a tool to improve and ensure you are satisfied with what is created.
I strive to ensure there is a healthy balance of challenge from my side alongside any feedback.
As an objective 3rd party I will have the best interests of your brand in mind.
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No! You don’t need any experience.
The Marketing Strategy is structured to make it easy for anyone, no matter what their background to action and implement.
I can teach you how to use social media and start with mastering one platform or channel at a time.
Quality over quantity remains crucial to get results.
You don’t need to master everything on day 1, I walk you through what to prioritise to make sales and become confident in your marketing.
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The Marketing Strategy is applicable to any industry, product or service.
It works for any brand or business at any stage.
It shows you how to attract and engage the right people, build authentic connections, not following shiny trends or hacks.
Every business is different; therefore every strategy is tailored to the specific needs and phase of that business.
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Yes!
You can choose to pay all at once or split your payments.