THE POWER HOUR
It’s time to break up with Google….
Transform your approach to marketing and make it easier to get results so you don’t spend hours guessing and Googling.
Understanding the marketing that works is crucial to creating and sustaining your sales.
It's the kind of marketing that’s been thought out strategically.
It’s when you know your audience better than you know your own children or family..
AND you’ve got a brand that says something unique and powerful to the right people.
Your mission is clear. You’re building a brand and business you love. But right now it feels like sheer hustle and a guessing game..
Everyone I work with has a great brand to build, the right intention, a whole lot of goodness to bring to the world and an audience that is waiting to hear from them….
But reaching those people, getting them to listen and notice you, often ends up being the hardest part of being in business…
If only someone could show you which marketing things you should focus on..
Things that will get predictable results, not feel like a never-ending wheel of guesswork and prayer…
You’re in the right place…
This isn’t another ‘I could have googled that info myself’ for an hour.
We all know what those kinds of shiny promises…
All the effort, energy and messaging in the world won’t matter unless you know what resonates with your target audience.
And your message needs to be unique to YOUR brand, said in a way that gets them to buy and become lifelong fans.
Marketing works when we know everything about our ideal audience…their struggles, what they do in a day, their objections, their triggers, their dreams.
It works when you create a brand identity that matches that audience, and they connect to…
So you turn your marketing into a well-oiled machine that creates sales and makes them easy and repeatable.
During the Power Hour, no matter what stage your business is at, I help you transform your marketing approach so it makes complete sense and is easy for you to execute.
Here’s what we cover:
✅What you need to know about your audience, even when you think you know them, there‘s so much more you can find to tighten your messaging: I show you how..
✅We make sure you have or create a unique point of view that cannot be copied and will give you stand out for the long run. I help you shape it..
✅We look at your hero messaging so you can easily amend or tailor to reflect your brand view and audience needs. I guide you…
✅We aim to understand where the key gaps are in your content. We use a customer journey funnel framework of Attract – Build trust – Make the sale.
✅We agree on your next actions to make things easier and identify what will create momentum. I’ll always follow up….
NO AMOUNT OF GUESSWORK MARKETING
WILL CREATE SALES ON REPEAT
Nothing you do matters unless your audience sees themselves in your marketing and joins the dots between their problem and your product or service..…
It’s time to get the basics right….
Here’s what you should be obsessing over right now…..
👉How can I lean in to attract more of the RIGHT customers?
👉How do I connect and get my message to resonate?
👉Where do I focus my time so my customers see me?
This hour is for you if you..
Are ready to move away from hunches, vibes and feelings, and get strategic.
Want to understand the key things that will move the needle, so you prioritise.
Want to use social platforms to create sales, not just visibility.
You want marketing to fit your life and capacity, yet still deliver results.
MEET YOUR MARKETING STRATEGIST
Claire | Founder of Startup & Small Marketing
I have been in the marketing industry for more than 20 years – since I studied it at university!
Before going all in to help small business owners 5 years ago, I worked for some of the largest brands in the world, launching and growing them across global markets….
Learning from some of the most brilliant marketers and strategists was amazing on so many levels.
After that, I built a snack brand from scratch and learned the hard way that I had targeted the wrong audience.
Yep, falling short on targeting and not being magnetic enough to the right people is costly. Have the scars..!
By 2024, I was working within agencies, doing freelancing, and was seeing so many smart business owners struggling with their marketing and getting really bad, often manipulative and dishonest advice…
I was hearing things like…
‘post more’
‘be everywhere’
‘just do PR’
‘we can’t commit to results’
‘you’re not being consistent’
They offer advice without understanding your brand foundations, your data or your bigger mission and goals.
They work on feelings and what they know, not on your audience and business needs.
I believe your message and impact matter.
I’m not here to guess; I’m here to help you learn how to speak to your audience so they buy from you.
I’m here to help you get more strategic, so you build through data, patterns and customer feedback.
I’m here to stop you from being reactive and instead get more intentional in your marketing.
So that’s why I started Startup & Small Marketing – to de-mess marketing and make it easier for small business owners to do the marketing that works.
Today I’m on my big mission - to help 1 million of you get control of your marketing and do business on your own terms.
That’s you. Are you in?
Claire.