https://www.startupandsmallmarketing.com/startup-and-small-marketing-blog daily 0.75 2025-11-17 https://www.startupandsmallmarketing.com/startup-and-small-marketing-blog/feeling-stuck-with-your-marketing-heres-the-5-step-simple-reset-you-need monthly 0.5 2025-03-04 https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/1741009519547-CCQFJRETW15FZ5CEE5ZY/Red+vintage+car.jpg Old Blog layout - Feeling stuck with your marketing? Here’s the 5-step simple reset you need https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/8d918acb-8c84-48c7-ad69-76ae486a469d/Yellow+small+car+in+Italy.jpg Old Blog layout - Feeling stuck with your marketing? Here’s the 5-step simple reset you need - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/a3911909-8050-49c3-b5f6-acf6434e1448/People+in+italy+2.jpg Old Blog layout - Feeling stuck with your marketing? Here’s the 5-step simple reset you need If you’re stuck, it’s often because you’re trying to market to “everyone” instead of the right people. Don’t be afraid to get specific. Your ideal customers have specific problems, dreams, and struggles. Are you still speaking to those? Have you asked them lately what they actually want? https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/09f06e26-e2b3-41cc-8e8d-803e0537b91e/Coffee+weighing+scales+vintage.jpg Old Blog layout - Feeling stuck with your marketing? Here’s the 5-step simple reset you need - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/ab4d8927-1a30-4fc0-90ab-862156f7985b/Passion+led+us+here+written+on+pavement+in+front+of+two+feet.jpg Old Blog layout - Feeling stuck with your marketing? Here’s the 5-step simple reset you need - Hi! I’m Claire, If you’re an ambitious founder or small business owner who's tired of second-guessing your marketing, good news, you're in the right place. At Startup & Small Marketing, I cut through the noise with strategy that actually works. No gimmicks, no guesswork. Just clear, psychology-backed marketing built to grow your business. Ready to stop winging it? Let’s get you a plan. Strategy first, every time. Claire https://www.startupandsmallmarketing.com/startup-and-small-marketing-blog/10-smart-ways-to-improve-your-marketing-and-boost-sales-today monthly 0.5 2025-04-14 https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/0a21b304-d706-4280-a30a-bdea74e6293f/BBQ+truck.jpg Old Blog layout - 10 smart ways to improve your marketing and boost sales TODAY (with examples) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/ffc833a6-2fb2-4ea6-b384-255c46ff7cff/Production+enjoyment+.jpg Old Blog layout - 10 smart ways to improve your marketing and boost sales TODAY (with examples) - This is when we tell people (our customers or clients) how much we enjoy creating or making what we sell. Sounds crazy, right? This can actually impact how people buy and create more sales! https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/9f5c565a-a14a-459d-bbd2-29000f57034d/Handwritten+note.jpg Old Blog layout - 10 smart ways to improve your marketing and boost sales TODAY (with examples) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/452bc04e-5185-4792-9ca2-0cf8219e0d57/avocado.jpg Old Blog layout - 10 smart ways to improve your marketing and boost sales TODAY (with examples) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/ab4d8927-1a30-4fc0-90ab-862156f7985b/Passion+led+us+here+written+on+pavement+in+front+of+two+feet.jpg Old Blog layout - 10 smart ways to improve your marketing and boost sales TODAY (with examples) - Hi! If you’re an ambitious founder or small business owner who's tired of second-guessing your marketing, good news, you're in the right place. At Startup & Small Marketing, I cut through the noise with strategy that actually works. No gimmicks, no guesswork. Just clear, psychology-backed marketing built to grow your business. Ready to stop winging it? Let’s get you a plan. Strategy first, every time. Claire https://www.startupandsmallmarketing.com/startup-and-small-marketing-blog/how-to-do-marketing-for-my-small-business-for-free monthly 0.5 2025-04-14 https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/20598dc9-da11-4176-99e7-1c59b54496f0/Punch+today+in+the+face.jpg Old Blog layout - How to do marketing for my small business for FREE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/504f06c3-6eaf-4075-8b83-414f27391e17/Blue+and+pink+chairs+at+outside+table.jpg Old Blog layout - How to do marketing for my small business for FREE - Audience: You need to know who your target people are Knowing the people who will become your best customers, AND knowing what resonates with them will help you grow faster. I explain here how to create your audience profile and strategy. It costs more to acquire a customer than to retain them. Make sure to consider this and remember that you want to retain the customers you worked so hard to get. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/f6e6ca71-6722-4478-a489-4f13d5a44ee3/Customer+journey+marketing+funnel.jpg Old Blog layout - How to do marketing for my small business for FREE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/8f2bd503-7b74-4b81-b65e-8d4ae9b79f81/Customer+journey+content+breakdown+chart.gif Old Blog layout - How to do marketing for my small business for FREE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/251aaa05-6258-49f1-99da-a8041b00a00e/Embossing+a+letter+.jpg Old Blog layout - How to do marketing for my small business for FREE - Hand-written note: A study in 2022 found that a handwritten thank you note - or a photocopy of one - increases future customer spending by up to 2x. Yep, even a photocopy of a personal thank you note increases customer spending by 100%. This is such an easy way to add a personal touch, and creates warmth towards your brand. A sample or incentive is a recognised and obvious incentive that people are familiar with. A hand-written note is less expected and therefore more powerful.. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/873711d4-6a0b-41cf-9b30-c5a3ce629e33/Costa+coffee+christmas+cups+2024.jpg Old Blog layout - How to do marketing for my small business for FREE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/e4b0f3fe-23f8-483e-9917-362fe5a768e1/Up+sell+example+from+Coccinelle.jpg Old Blog layout - How to do marketing for my small business for FREE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/a91b83cc-b7c6-469c-b22b-618fe0ab3875/Email+marketing+.jpg Old Blog layout - How to do marketing for my small business for FREE - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/ab4d8927-1a30-4fc0-90ab-862156f7985b/Passion+led+us+here+written+on+pavement+in+front+of+two+feet.jpg Old Blog layout - How to do marketing for my small business for FREE - Hi! If you’re an ambitious founder or small business owner who's tired of second-guessing your marketing, good news, you're in the right place. At Startup & Small Marketing, I cut through the noise with strategy that actually works. No gimmicks, no guesswork. Just clear, psychology-backed marketing built to grow your business. Ready to stop winging it? Let’s get you a plan. Strategy first, every time. Claire https://www.startupandsmallmarketing.com/startup-and-small-marketing-blog/why-the-new-wave-of-social-media-managers-will-not-grow-your-business monthly 0.5 2025-04-14 https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/92affaed-2b0a-4b22-a724-07b3bdf8eb0b/Bike+in+Barcelona.jpg Old Blog layout - Why the *new wave* of social media managers will not grow your business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/cba5e708-9506-452f-8ab2-45ebb7eab37f/cafe+image.jpg Old Blog layout - Why the *new wave* of social media managers will not grow your business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/f6e6ca71-6722-4478-a489-4f13d5a44ee3/Customer+journey+marketing+funnel.jpg Old Blog layout - Why the *new wave* of social media managers will not grow your business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/ab4d8927-1a30-4fc0-90ab-862156f7985b/Passion+led+us+here+written+on+pavement+in+front+of+two+feet.jpg Old Blog layout - Why the *new wave* of social media managers will not grow your business Hi! If you’re an ambitious founder or small business owner who's tired of second-guessing your marketing, good news, you're in the right place. At Startup & Small Marketing, I cut through the noise with strategy that actually works. No gimmicks, no guesswork. Just clear, psychology-backed marketing built to grow your business. Ready to stop winging it? Let’s get you a plan. Strategy first, every time. Claire https://www.startupandsmallmarketing.com/startup-and-small-marketing-blog/the-audience-research-methods-every-small-business-should-use monthly 0.5 2025-11-17 https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/1a86194a-c4a2-4059-926d-0cb5333c614e/Easy+to+shop+online+image.jpg Old Blog layout - The audience research methods every small business should use Want to determine who will become your best and most profitable customers? Course you do! The good news? There are lots of ways to do market and audience research and you can do most of them yourself. The bad news? Overwhelm….. Some methods are more useful than others. The trick is to work out the right tactic for your brand and reveal what matters deeply to your potential customers and buyers. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/8f95ca20-a2dd-4ba3-9cc3-74e70ab7a75d/Rory+Sutherland+quote.jpg Old Blog layout - The audience research methods every small business should use - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/316a5125-7fee-436d-84fe-22ec81224e29/research+methods.jpg Old Blog layout - The audience research methods every small business should use - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/96c6d0fd-35a3-43d7-aace-0d899d987b2d/Interview+notes.jpg Old Blog layout - The audience research methods every small business should use - There is a slightly different goal for Interviews over review mining. You want to figure out what triggers your current or potential customers to buy. Interviews can reveal so much information about goals, desires, and the reasons behind why they searched for a product in the first place. They also reveal what alternative might have been considered People are usually happy to share their experiences, often with little to no incentive. Mostly conducted by phone, these interviews should take from 30 minutes to one hour. You don’t focus on the product or service you are about to launch, but on uncovering the small details and nuances in their decision-making and what led them to buy a competitor product or other solution. For example, the real reason someone might have purchased a set of dog toys for their new puppy might be because they just had a new baby and needed to keep the puppy occupied when feeding the baby. If you were a dog toy company the language, phrases and pain points shared could inspire messaging and content around providing toys for puppies within new mum environments to keep that feeding time with babies as easy and stress-free as possible. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/ab4d8927-1a30-4fc0-90ab-862156f7985b/Passion+led+us+here+written+on+pavement+in+front+of+two+feet.jpg Old Blog layout - The audience research methods every small business should use Hi! I believe small businesses are changing our world, and doing good through human connection is the only shortcut to growth. I’ve made it my mission to help the growers, makers, and big-hearted business owners do the marketing that works for their unique business, so you feel in total control and have the confidence to do it yourself. Ready to stop winging it? Proven frameworks and templates? Insights and the low-down on human-centred marketing that really works? I’ve got all of it to share with you. Claire. https://www.startupandsmallmarketing.com/startup-and-small-marketing-blog/why-startups-and-small-businesses-need-a-brand-strategy-to-avoid-failure monthly 0.5 2025-04-14 https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/8a954aea-5253-4fc6-bd65-0d76d48539f7/Yello+coffee+machine+with+hair+and+moutache+on+counter+top.jpg Old Blog layout - Avoid failure for your ambitious small business with a brand strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/c962aee1-d64a-4e57-80a7-456361c3c66c/Brand+personality+.jpg Old Blog layout - Avoid failure for your ambitious small business with a brand strategy - Here’s what’s in a brand strategy and what it can do: It guides you on how you should show up. How you look, what your colours are, as well as your tone of voice and personality. It clarifies your values, and what you stand for. It makes it clear what your value is, how you are solving your customers’ problems, and what transformation you are bringing to their lives. 2. Your brand story and visual identity are clearly outlined. This means you can be consistent and focus on getting your content created and consistent across every single touchpoint. It helps you create consistency so that no matter how you are communicating your brand personality sounds the same in emails, on your website, on across your socials. This is useful if you intend to build out a team. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/36d6423e-776c-4f2c-a088-b76d1156e576/The+perfect+fit.jpg Old Blog layout - Avoid failure for your ambitious small business with a brand strategy - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/ab4d8927-1a30-4fc0-90ab-862156f7985b/Passion+led+us+here+written+on+pavement+in+front+of+two+feet.jpg Old Blog layout - Avoid failure for your ambitious small business with a brand strategy Hi! If you’re an ambitious founder or small business owner who's tired of second-guessing your marketing, good news, you're in the right place. At Startup & Small Marketing, I cut through the noise with strategy that actually works. No gimmicks, no guesswork. Just clear, psychology-backed marketing built to grow your business. Ready to stop winging it? Let’s get you a plan. Strategy first, every time. Claire https://www.startupandsmallmarketing.com/startup-and-small-marketing-blog/10-steps-to-your-product-sell-out-at-launch monthly 0.5 2025-04-14 https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/78ba2508-b5a1-4d14-9ddb-5c5f9caafe9b/Steps+in+Rome.jpg Old Blog layout - 10 steps to your product sell-out at launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/962185d6-4622-4372-9461-bd8eac95928e/Audience+image.jpg Old Blog layout - 10 steps to your product sell-out at launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/4ee73ddc-3ea8-44f8-9a68-bae44df3e964/Goal+setting+.jpg Old Blog layout - 10 steps to your product sell-out at launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/0960fd7b-b85a-44ce-b6f0-d271bc116a0f/Email+marketing+.jpg Old Blog layout - 10 steps to your product sell-out at launch - Email is under-rated. It’s often dismissed. You’ll grow faster if you take email seriously. Why put so much time and effort into your waitlist and launch and not plan for how you will nurture and retain your waitlist customers?! https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/a330af71-907d-4e76-b420-30c6825657f4/Its+Showtime.jpg Old Blog layout - 10 steps to your product sell-out at launch - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/ab4d8927-1a30-4fc0-90ab-862156f7985b/Passion+led+us+here+written+on+pavement+in+front+of+two+feet.jpg Old Blog layout - 10 steps to your product sell-out at launch Hi! If you’re an ambitious founder or small business owner who's tired of second-guessing your marketing, good news, you're in the right place. At Startup & Small Marketing, I cut through the noise with strategy that actually works. No gimmicks, no guesswork. Just clear, psychology-backed marketing built to grow your business. Ready to stop winging it? Let’s get you a plan. Strategy first, every time. Claire https://www.startupandsmallmarketing.com/startup-and-small-marketing-blog/5-simple-shifts-small-businesses-can-make-to-sell-more-in-2025-6h7de monthly 0.5 2025-04-14 https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/c0a54e48-f5a7-4562-bcee-b50b24c899b2/The+Wheelhouse+Cafe+in+LA+with+bikes+hanging+on+the+wall.jpg Old Blog layout - 5 simple shifts small businesses can make to sell more in 2025 - How to stand out? Where and how you tell your story can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/8cd4d9aa-0aa0-420f-90c0-bf54c93675d2/Customer+journey+map.jpg Old Blog layout - 5 simple shifts small businesses can make to sell more in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/ca6348dc-7e68-4a67-9139-eb7bf519cd51/Sees+the+day+sign.jpg Old Blog layout - 5 simple shifts small businesses can make to sell more in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/2454a661-5c2b-4688-ba21-5f83a9c94783/Desk+and+laptop+with+white+chair+.jpg Old Blog layout - 5 simple shifts small businesses can make to sell more in 2025 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/ab4d8927-1a30-4fc0-90ab-862156f7985b/Passion+led+us+here+written+on+pavement+in+front+of+two+feet.jpg Old Blog layout - 5 simple shifts small businesses can make to sell more in 2025 - Hi! If you’re an ambitious founder or small business owner who's tired of second-guessing your marketing, good news, you're in the right place. At Startup & Small Marketing, I cut through the noise with strategy that actually works. No gimmicks, no guesswork. Just clear, psychology-backed marketing built to grow your business. Ready to stop winging it? Let’s get you a plan. Strategy first, every time. Claire https://www.startupandsmallmarketing.com/startup-and-small-marketing-blog/6-minute-marketing-psychology-course-for-startups-small-businesses monthly 0.5 2025-04-14 https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/e8557edd-a2f3-4d07-a98f-79cf01b1aab3/Daniel+Kahneman+Thinking+Fast+and+slow.jpg Old Blog layout - 6-minute marketing psychology course for startups & small businesses - How to stand out? Where and how you tell your story can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/780d20ac-0943-477e-8bc0-0bef46af66b5/Blue+orange+on+blue+background.jpg Old Blog layout - 6-minute marketing psychology course for startups & small businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/1a86194a-c4a2-4059-926d-0cb5333c614e/Easy+to+shop+online+image.jpg Old Blog layout - 6-minute marketing psychology course for startups & small businesses - Make it easy for your customers to shop with you online: 1. Your offer. Make it easy for people to see your best deal or offer. Make it clear they are getting value 2. Reduce effort. Offer personal recommendations. Based on browsing history and past purchases present value and easy options to choose from 3. Convenience. Make your checkout process fast and friction-free. There’s a reason we all keep going back to Amazon! 4. Routine and memorability. Email marketing will nurture your audience. Consistently sharing news, stories and reasons to buy, including offers will incentivise and drive click-throughs to your website. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/ef1384da-8731-4cba-aa41-7807e2bad4e1/Image+of+Henry+Bag.jpg Old Blog layout - 6-minute marketing psychology course for startups & small businesses - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/ab4d8927-1a30-4fc0-90ab-862156f7985b/Passion+led+us+here+written+on+pavement+in+front+of+two+feet.jpg Old Blog layout - 6-minute marketing psychology course for startups & small businesses - Hi! If you’re an ambitious founder or small business owner who's tired of second-guessing your marketing, good news, you're in the right place. At Startup & Small Marketing, I cut through the noise with strategy that actually works. No gimmicks, no guesswork. Just clear, psychology-backed marketing built to grow your business. Ready to stop winging it? Let’s get you a plan. Strategy first, every time. Claire https://www.startupandsmallmarketing.com/startup-and-small-marketing-blog/whats-a-marketing-funnelnbsp-and-why-should-i-have-one-for-my-small-business monthly 0.5 2025-04-14 https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/c77a9799-3c0c-425a-bb09-f59d0e46ba50/Cafe+with+Office+written+on+the+window+and+chairs+outside.jpg Old Blog layout - What’s a marketing funnel and why does my small business need one? - Funnels are the holy grail for marketing. Operate without one and you risk not reaching your goals. And no, they’re not something from DIY! In short, a marketing funnel is a visual representation of your customer’s journey. It’s a strategic framework to guide potential customers through a journey to purchase. From never having heard of your brand (attract / awareness) ..to building trust with them ( build trust) ..to making the sale (conversion). https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/f6e6ca71-6722-4478-a489-4f13d5a44ee3/Customer+journey+marketing+funnel.jpg Old Blog layout - What’s a marketing funnel and why does my small business need one? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/159c0638-0e7b-4ae9-9d0f-7d321576df7f/The+Other+Place+in+Edinburgh.jpg Old Blog layout - What’s a marketing funnel and why does my small business need one? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/662e705cb2d1d600cb9eeaa5/ab4d8927-1a30-4fc0-90ab-862156f7985b/Passion+led+us+here+written+on+pavement+in+front+of+two+feet.jpg Old Blog layout - What’s a marketing funnel and why does my small business need one? Hi! If you’re an ambitious founder or small business owner who's tired of second-guessing your marketing, good news, you're in the right place. At Startup & Small Marketing, I cut through the noise with strategy that actually works. No gimmicks, no guesswork. Just clear, psychology-backed marketing built to grow your business. Ready to stop winging it? Let’s get you a plan. Strategy first, every time. 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